Privacy Policy

Last Updated: [Insert Date]

At ROCKSHOX Sales (“we,” “us,” or “our”), we understand that performance cyclists demand both premium components and uncompromising security. Just as you trust our drivetrain components to perform under pressure, you can trust us to handle your personal information with the same level of precision and care.

1. Information We Collect

When you use bikepartssale.com, we may collect:

• Order Information: Name, shipping address, billing address, payment details (processed securely through our PCI-DSS compliant system), phone number, and email address – the essential components for delivering your cycling upgrades.
• Account Information: If you create an account, we store your login credentials and preferences to make your next ride through our store smoother.
• Technical Data: IP address, browser type, device information – helping us optimize your browsing experience like a perfectly tuned suspension fork.
• Usage Data: How you navigate our site, which components you view, what you add to your cart – helping us shift gears to improve your experience.

2. How We Use Your Information

We use your data with the same precision as installing a bottom bracket:

• To process and ship your orders for those must-have components
• To provide customer support when you need a mechanic for your shopping experience
• To improve our website’s performance and component selection
• To prevent fraud and keep your transactions as secure as a chain guide
• To send you relevant offers (only if you’ve opted in) about new drivetrain tech and cycling upgrades

3. Data Sharing and Disclosure

We treat your data like a rare titanium chainring – with care and limited access:

• Service Providers: We share only necessary information with payment processors, shipping carriers, and IT services – all carefully selected partners who meet our security standards.
• Legal Requirements: We may disclose information if required by law, just as we’d comply with cycling regulations.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred, but always protected under this policy.

We never sell your personal information to third-party marketers.

4. International Data Transfers

Since we serve cyclists globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws, using standard contractual clauses when needed.

5. Data Storage and Security

We protect your information with the same dedication as a sealed cartridge bottom bracket protects your ride:

• PCI-DSS compliant payment processing
• Encryption for sensitive data in transit and at rest
• Regular security audits of our systems
• Limited employee access to your personal information

We retain your data only as long as necessary to provide services or as required by law.

6. Your Rights

You control your data like you control your bike:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request erasure of your personal data when legally permissible
• Opt-out: Unsubscribe from marketing communications at any time
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies – small data files that help your browsing experience run as smoothly as a freshly lubricated chain:

• Essential Cookies: Required for basic functions like adding components to your cart
• Performance Cookies: Help us improve our site’s speed and handling
• Marketing Cookies: Used only with your consent to show relevant component ads

You can manage cookie preferences through your browser settings. Note that disabling some cookies may affect site functionality.

8. Changes to This Policy

We may update this policy occasionally, just as we update our component offerings. Significant changes will be communicated through our website or email. The “Last Updated” date at the top indicates when revisions were made.